Boost Boss is an ad network designed from scratch for AI applications — where the work happens inside chat, agents, and tool calls. We serve native sponsored content where users are actually working, not banners glued to the side.
Boost Boss is operated by Hauler Technologies Co., Ltd., a company registered in Taiwan. We build infrastructure for AI-native commerce — starting with the ad network that makes AI applications financially sustainable for their developers and useful for the brands that want to reach their users.
We're a small, technical team. We ship code. We don't promise what we can't build. The product is live, the API is real, and our economics are public on the pricing page.
Display ads were built for web pages. Native ads were built for social feeds. Neither was built for a world where users get most of their answers from an AI assistant calling tools on their behalf.
That world is here. Cursor, Claude, Perplexity, Replit, Continue, and every MCP-native AI app are now where millions of people spend their working day. Their developers need to make money. The brands building tools for those users need to reach them. The existing ad stack solves neither cleanly.
Boost Boss is the network in the middle: publishers serve sponsored content as a native part of the AI response, advertisers reach users at the exact moment of intent, and both sides settle in real time.
Boost Boss isn't one product — it's a stack designed so the supply side and the demand side can both grow without either holding the other back.
Self-serve campaign manager. Direct CPM, CPC, and CPA buying with audience targeting tuned for AI-native users. No insertion orders.
OpenRTB 2.6-compliant exchange. DSPs bid against our inventory using standard tooling. A flat exchange fee, full transparency.
Four integration doors — MCP server, JS snippet, browser-extension SDK, and REST API for bots — so any AI surface can monetize without rebuilding it.
Real-time ranking of bids against user intent signals: prompt context, MCP tool chain, conversation stage. The thing that decides which ad actually wins.
Ads should respect the surface they live in. An ad inside a Cursor chat should feel like part of the answer, not a banner stapled on top. We work hard on this; we measure it; we kill placements that don't pass the test.
Publishers deserve transparent, generous payouts. Industry-leading revenue share, weekly settlements, granular reporting so publishers can see exactly what they earned and why.
Advertisers deserve real data, not vanity metrics. Every impression carries its full provenance — which publisher served it, what context triggered it, why Benna picked this creative. No black-box attribution.
Privacy as the default. We do contextual targeting from prompt content — not surveillance. No third-party cookies. No cross-site identity stitching. The targeting signal is the conversation itself.
For trust, security, and compliance details, see the Trust center.
Whether you're a publisher monetizing an AI app or a brand trying to reach AI-native users, the path starts the same way.